A lot of people confuse an agent with a sales agent. The main difference between the two is that a sales agent is not allowed to license the end on behalf of the employer. Their task is to acquire the interested parties and negotiate the terms with them, but it is the employer who concludes the software license agreement with the end user. Another important difference is that the retailer technically buys the product from the developer. At this point, they are pretty much free to do with it as they please. This means that as a reseller, you can rename the software with your name and logo and resell it as your own. It also means that the developer is in no way responsible for your success. If you don`t sell the product to end-users, you`re the one who loses it. A product-reseller agreement describes exactly what the seller can and cannot do during the resale and storage of the affected products. The use of reseller agreements solves these problems, as the reseller sells SaaS software directly to customers. There are software reseller agreement templates that you can look at, but remember that each agreement is designed by the company`s lawyers, and they can be very different, both in style and content. The reseller receives a product that is not what he or his customers need Now that you know exactly what a software reseller contract should cover, you are at a stage in creating your own SaaS resale business.
All you need now are high quality products that you can easily rename and sell like yours. There are a number of reasons why someone might be interested in using a dealer or distributor: maintaining reputation control of your product is essential for a value-added reseller agreement to be recognized if a party is allowed to modify your product for further sale. Before you sign a dealer agreement, you must understand how you are compensated for your sales. Typically, a reseller`s profit is related to the difference in the initial price they paid for the software or license and the price they charge end-users. This is called rand.